Par avion tea

THE Alexandra mysoor GROUP (AMG) is a luxury consumer goods & MEDIA holding company. AMG cracked the code first with Par Avion Tea and used its expertise to build a multi-brand consumer goods company that's designed to elevate the joy of daily life. AMG is starting to extend the successful direct with consumer model it helped pioneer by combining retail-theater, craftsmanship, optimistic quirky design and luxury. Each brand has a distinct identity and story while laddering up to the overarching mission of elevating the joy of daily life.